From Good to Great Newsletters, Part I: Content

Epic Public Relations Blog

Newsletters are a great staple vehicle for many organizations to communicate to an array of audiences – from employees and association members to customers and residents in a community.

Before you begin creating a newsletter you must be clear on its purpose. First of all, who is your audience?

Remember you’re talking to customers, employees and prospects. Keep their needs and interests in mind at all times. They are probably not interested in only reading about the employee of the month – they want new information that helps them on a daily basis.

Whether you already publish a newsletter or you’re putting one together for the first time, keep these helpful content ideas in mind.

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